Refract content splitter
maren.okafor · pro

Split 0084 · finished 21 jul 2026, 08:14

One recording went in. A week of posts came out.

Refract reads your full recording, finds the moments that stand alone, and writes each one in the shape its platform expects. You approve, adjust the ones marked needs your take, and the week ships itself.

One recording splitting into five kinds of post A single ink beam enters a wedge and leaves as five labeled rays: clips, thread, newsletter, quote cards and show notes. 3 CLIPS 8-POST THREAD NEWSLETTER 2 QUOTE CARDS SHOW NOTES 42 MIN SPLIT
One beam in, five shapes out. Nothing is invented that the recording did not say.
Pieces from this split
14from 1
Editing time saved
3hr40min
Approved without edits
9of 14
Scheduled through
Sun26 jul

The split, exactly as Refract left it

episode 84 · 6 platforms · 14 pieces

Split 0084 · source ready · 14 derived pieces rev 3 · saved 08:22

Source recording

Episode 84 · Why nobody reads your case studies

42 MIN MP4 · 1.9 GB REC 18 JUL 2026 1 SPEAKER

Transcript · 11:02 to 12:20pulled 3

11:02 So I asked her to send me the case study she was proudest of. Eleven pages. A logo wall. 11:26 Nobody reads your case studies because you wrote them for the buyer you wish you had. The real buyer is skimming on a phone between two meetings. 11:44 We cut it to one page. Number at the top, objection in the middle. 12:08 Her reply rate went from four percent to nineteen in six weeks. Same customers. Same results. One page instead of eleven.

Transcript 7,318 words · speaker labels confirmed
Voice profile maren-v4 · 22 prior episodes
Claims flagged for check 1 (reply-rate figure)

Pull ledgerspan → piece

11:26The buyer you wish you hadCLIP 01 · CARD 1 · POST 2
11:44One-page structureCLIP 03 · POSTS 3–6
12:08Four percent to nineteenCLIP 02 · CARD 2 · POST 7
33:05Rebuild walkthroughNEWSLETTER · SECTION 2
37:40Tangent on pricing pagesNOT USED
Derived pieces · fanned from source 14 total · 9 clean · 2 need you
01 · Short clipsvertical 9:16 · captions burned in

CLIP 01 · 38 SEC

"You wrote it for the buyer you wish you had."

IN 11:26 · OUT 12:04
PLATFORM · TIKTOK

Position in 42 min source

Scheduled Tue 9:00

CLIP 02 · 51 SEC

"Four percent to nineteen. Same customers."

IN 12:08 · OUT 12:59
PLATFORM · REELS

Position in 42 min source

Needs your take

CLIP 03 · 44 SEC

"One page. Number at the top, objection in the middle."

IN 11:44 · OUT 12:28
PLATFORM · SHORTS

Position in 42 min source

Drafted

02 · Thread · 8 postsx · first two typeset

POST 1 / 8

Eleven pages, a logo wall, and the customer's name doesn't appear until paragraph four. That is the case study most teams are proud of.

POST 2 / 8

The buyer you designed it for reads slowly at a desk. The buyer you actually have is skimming on a phone between two meetings. Write for the second one.

3Cut to one page: number, objection, quote.
4Put the number in the first line, not the recap.
5Name the objection you lost on last quarter.
6Use the customer's words, not your positioning.
7Reply rate: 4% to 19% in six weeks.
8Delete the logo wall. Nobody bought from a grid.

Scheduled Wed 8:30

03 · Newsletter section & quote cards3 pieces

SECTION 2 OF 4 · 320 WORDS

The one-page case study, and the eleven-page one it replaced

Maren rebuilt a customer's proudest case study in an afternoon. The change was not the writing. It was deciding which single number had to survive contact with a phone screen, and then cutting everything that made that number harder to find. Here is the structure she used, plus the objection paragraph most teams skip.

DROPS THU 06:00 · 4,180 SUBSCRIBERS · SUBJECT LINE DRAFTED

Scheduled Thu 6:00

Also cut from this split

Show notes · 12 timestampsDRAFTED
Audiogram · 0:38 waveformDRAFTED
Single post · one-page ruleTUE 17:00
Best-of repost · ep 79 pairSUN 19:00

QUOTE CARDS · 2 OF 2 TYPESET

Nobody reads your case studies because you wrote them for the buyer you wish you had.
EP 84 · 11:26LINKEDIN · 1080 × 1350
Same customers. Same results. One page instead of eleven.
EP 84 · 12:14INSTAGRAM · 1080 × 1350

Needs your take · card 2 crop

One recording became 14 pieces · 3 hr 40 min saved

2 waiting on you · 12 ready

The week it fills in

week of mon 20 jul 2026 · 11 scheduled · 2 held

MON20

TikTok 09:00Clip · ep 83 hook

LinkedIn 12:30Quote card · ep 83

TUE21

TikTok 09:00Clip 01 · buyer you wish

LinkedIn 12:30Quote card 1

X 17:00Single post · one page

WED22

X 08:30Thread · 8 posts

Reels 18:00Clip 02 · held

THU23

Email 06:00Newsletter · section 2

Shorts 16:00Clip 03

FRI24

LinkedIn 09:15Show notes digest

Instagram 13:00Quote card 2 · held

SAT25

No slot. Saturday is off in your cadence.

SUN26

X 19:00Best-of repost · ep 79

Filled square = published or locked · outlined = queued Next publish · Tue 21 jul, 09:00

"I record once on Friday and stop thinking about posting. Two months in, the only thing I still write myself is the newsletter intro."

Maren Okafor · The Short Version · 84 episodes

"The clip boundaries are the part I expected to redo. I have changed four of the last sixty."

Devrim Aslan · Backline Weekly

"It flags the claims I made off the top of my head, which is the only reason I trust it to draft in my name."

Priya Ramnarine · Field Notes on Ops

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