POST 1 / 8
Eleven pages, a logo wall, and the customer's name doesn't appear until paragraph four. That is the case study most teams are proud of.
Split 0084 · finished 21 jul 2026, 08:14
Refract reads your full recording, finds the moments that stand alone, and writes each one in the shape its platform expects. You approve, adjust the ones marked needs your take, and the week ships itself.
episode 84 · 6 platforms · 14 pieces
Source recording
Transcript · 11:02 to 12:20pulled 3
Transcript 7,318 words · speaker labels confirmed
Voice profile maren-v4 · 22 prior episodes
Claims flagged for check 1 (reply-rate figure)
Pull ledgerspan → piece
CLIP 01 · 38 SEC
"You wrote it for the buyer you wish you had."
IN 11:26 · OUT 12:04
PLATFORM · TIKTOK
Scheduled Tue 9:00
CLIP 02 · 51 SEC
"Four percent to nineteen. Same customers."
IN 12:08 · OUT 12:59
PLATFORM · REELS
Needs your take
CLIP 03 · 44 SEC
"One page. Number at the top, objection in the middle."
IN 11:44 · OUT 12:28
PLATFORM · SHORTS
Drafted
POST 1 / 8
Eleven pages, a logo wall, and the customer's name doesn't appear until paragraph four. That is the case study most teams are proud of.
POST 2 / 8
The buyer you designed it for reads slowly at a desk. The buyer you actually have is skimming on a phone between two meetings. Write for the second one.
Scheduled Wed 8:30
SECTION 2 OF 4 · 320 WORDS
Maren rebuilt a customer's proudest case study in an afternoon. The change was not the writing. It was deciding which single number had to survive contact with a phone screen, and then cutting everything that made that number harder to find. Here is the structure she used, plus the objection paragraph most teams skip.
DROPS THU 06:00 · 4,180 SUBSCRIBERS · SUBJECT LINE DRAFTED
Scheduled Thu 6:00
Also cut from this split
QUOTE CARDS · 2 OF 2 TYPESET
Nobody reads your case studies because you wrote them for the buyer you wish you had.
Same customers. Same results. One page instead of eleven.
Needs your take · card 2 crop
One recording became 14 pieces · 3 hr 40 min saved
2 waiting on you · 12 ready
week of mon 20 jul 2026 · 11 scheduled · 2 held
MON20
TikTok 09:00Clip · ep 83 hook
LinkedIn 12:30Quote card · ep 83
TUE21
TikTok 09:00Clip 01 · buyer you wish
LinkedIn 12:30Quote card 1
X 17:00Single post · one page
WED22
X 08:30Thread · 8 posts
Reels 18:00Clip 02 · held
THU23
Email 06:00Newsletter · section 2
Shorts 16:00Clip 03
FRI24
LinkedIn 09:15Show notes digest
Instagram 13:00Quote card 2 · held
SAT25
No slot. Saturday is off in your cadence.
SUN26
X 19:00Best-of repost · ep 79
"I record once on Friday and stop thinking about posting. Two months in, the only thing I still write myself is the newsletter intro."
Maren Okafor · The Short Version · 84 episodes
"The clip boundaries are the part I expected to redo. I have changed four of the last sixty."
Devrim Aslan · Backline Weekly
"It flags the claims I made off the top of my head, which is the only reason I trust it to draft in my name."
Priya Ramnarine · Field Notes on Ops
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